C.O.A.T. Behind The Scenes
Chase
Work Involved
Video Production
Photography
Challenge
For Chase’s C.O.A.T. campaign featuring Stephen Curry, A’ja Wilson, and Kevin Hart, the brand wanted to extend the campaign beyond the primary production and give audiences a closer look at the personalities and moments behind the shoot.
The challenge was to capture high-quality behind-the-scenes content without disrupting the pace and energy of a major campaign production.
Approach
We were brought on to document the campaign shoot through both photography and videography, capturing candid interactions, on-set moments, and the energy surrounding the production.
Working alongside the broader campaign team, we focused on creating social-first content that felt polished while still preserving the spontaneity and authenticity of the behind-the-scenes experience.
The final photography and video assets were developed for social, helping audiences experience the campaign from a more personal and engaging perspective.
Results
The behind-the-scenes content expanded the life of the C.O.A.T. campaign across social and gave fans an additional way to connect with Stephen Curry, A’ja Wilson, Kevin Hart, and the campaign as a whole.
By capturing both the scale of the production and the personalities behind it, the content added depth to the campaign and created a more immediate, human connection with audiences.
