Reserve Merchandise
Starbucks
Work Involved
sourcing & procurement
PRODUCTION
FULFILLMENT
Challenge
Starbucks Reserve sought to elevate its retail experience through premium merchandise that reflected the brand’s craftsmanship and global storytelling. The challenge was to bring high-quality collections to life—ensuring consistency, material excellence, and scalability across a diverse range of products and artist collaborations.
Approach
We partnered with Starbucks Reserve to source and produce merchandise collections for their Roasteries.
Our work supported both core Reserve assortments and artist collaborations featuring Jade Purple Brown, Stevie Shao, and Matt Blackout—translating creative direction into production-ready products.
Across apparel, drinkware, stationery, and packaging, we managed sourcing, vendor coordination, and production—focusing on quality, material integrity, and execution to ensure each piece met the standards of the Reserve experience.
Results
The collections delivered premium, retail-ready products that elevated the in-store experience and extended the Starbucks Reserve brand beyond the café.
Through consistent execution across product categories and collaborations, the work reinforced Starbucks Reserve’s commitment to craftsmanship while ensuring a seamless path from concept to shelf.
