Violet Edition Jersey
Golden State Valkyries
Work Involved
Campaign Strategy
Creative Development
Video + Audio Production
Social Strategy
Challenge
To kick off the highly anticipated 2026 season, the Golden State Valkyries partnered with Nike to launch their new Violet Edition jersey. After a full season of fans calling for a violet jersey, the team wanted a debut moment that felt like a direct response to the community, turning fan demand into something tangible. The goal was to create a campaign video that celebrated Ballhalla, unified fans across the Bay, and built momentum heading into the new season while driving jersey sales.
Approach
We led concepting, production, and post, bringing the world of Ballhalla to life through visual effects and a unified narrative.
Results
The campaign launched across Instagram, TikTok, and Facebook, generating strong engagement while driving awareness and sales for the Violet Edition jersey. The film successfully tapped into the voice of the fans, turning their demand into a shared moment and building excitement for the Valkyries’ 2026 season.
BEHIND
THE SCENES