NBA All-Star Weekend 2026: Cashback Courts
Chase Freedom
Work Involved
Campaign Strategy
Creative Development
Video Production
Social Media Strategy
Partnership & Brand Integration
Challenge
During NBA All-Star Weekend 2026 in Los Angeles, Chase Freedom brought Cash Back Courts to Complex Market, creating an immersive event that brought together basketball, culture, and surprise guest appearances.
The challenge was to capture the full experience in real time while producing a range of social-first assets that reflected the energy of the event, highlighted key moments, and extended its reach beyond those in attendance.
Approach
We were brought on to lead comprehensive photo and video coverage throughout the event, documenting everything from the overall atmosphere and branded experience to fan interactions and appearances from surprise guest talent.
Our team captured the event with social in mind, balancing polished imagery with candid, in-the-moment storytelling. Following the event, we developed multiple recap videos alongside a collection of photo assets tailored for Chase Freedom’s social channels.
Each deliverable was created to showcase a different dimension of Cash Back Courts while maintaining a cohesive look and feel across the broader content package.
Results
The final photo and video assets gave Chase Freedom a dynamic library of content that brought the Cash Back Courts experience to life across social.
Through multiple recap edits, event photography, and talent-driven moments, the content extended the impact of the activation beyond NBA All-Star Weekend and gave audiences an engaging look inside one of Chase Freedom’s marquee cultural events.
