Superbowl Moment
Jalen Hurts
Work Involved
CREATIVE & DESIGN
PRODUCTION
Challenge
Ahead of the 2025 Super Bowl, Jalen Hurts sought to create custom pieces that reflected his personal brand and mindset on one of the biggest stages in sports. The goal was to design something authentic and elevated—worthy of both the moment and the global spotlight that follows a championship win.
Approach
We partnered with Jalen Hurts’ team to concept, design, and produce custom pieces leading into the Super Bowl.
Rooted in his “Breed of One” mantra, the pieces were designed to reflect his individuality and mindset—balancing performance, style, and storytelling. From concept through production, we focused on creating something that felt true to Jalen while standing out on a global stage.
Results
Following the Eagles’ Super Bowl victory, Jalen Hurts wore one of the custom pieces during post-game interviews and his Disneyland celebration appearance.
The moment extended the visibility of the work beyond the field—turning it into a cultural touchpoint seen across broadcast, social, and global media, and reinforcing the power of personal storytelling at the highest level of sport.
