Game Faces
Sephora
Work Involved
Campaign Strategy
Creative Development
Video + AUDIO Production
Social Strategy
Challenge
Sephora was entering its first ever major sports partnership with the Golden State Valkyries and needed a debut moment that felt culturally resonant while staying true to the brands’ ethos. The goal was to create a launch asset that celebrated women’s empowerment in sports + beauty, stood out on social, and set the stage for the season-long campaign.
Approach
We produced a social-first announcement video, managing the full creative pipeline: concepting, storyboarding, video production, voiceover production, and editing.
Results
The teaser launched across partner social channels (Instagram, TikTok, Facebook), earning X+ impressions, x video views, and 11K+ engagements within the first week of launch. The content reinforced Sephora’s positioning as an authentic supporter of women’s sport and provided a creative framework that was extended throughout the season.
BEHIND
THE SCENES